{"id":1156,"date":"2022-06-28T11:50:38","date_gmt":"2022-06-28T11:50:38","guid":{"rendered":"https:\/\/marketingstation.com.au\/?p=1156"},"modified":"2022-06-28T11:50:38","modified_gmt":"2022-06-28T11:50:38","slug":"expert-guide-to-local-seo-for-small-to-large-enterprises","status":"publish","type":"post","link":"https:\/\/marketingstation.com.au\/demo\/expert-guide-to-local-seo-for-small-to-large-enterprises\/","title":{"rendered":"Expert Guide to Local SEO For Small to Large Enterprises"},"content":{"rendered":"<p>It\u2019s estimated that <a href=\"https:\/\/blog.hubspot.com\/marketing\/local-seo-stats\" target=\"_blank\" rel=\"noopener\">46 percent<\/a>\u00a0of searches on Google are local for businesses. Many of these searches will be made with the intention of making a purchase. If your business isn\u2019t optimized for local search, that is a lot of potential customers that could be going to your competition. Here are some tips to help you get the most out of local SEO.<\/p>\n<h2>What is Local SEO? <\/h2>\n<p>Let\u2019s start with the basics. <a href=\"https:\/\/marketingstation.com.au\/demo\/services\/local-search-engine-optimisation\/\" target=\"_blank\" rel=\"noopener\">Local SEO<\/a>\u00a0is the process of improving your search visibility within a particular geographical area. This is best for businesses with bricks and mortar locations or those who only service a limited zone.<\/p>\n<p>Here are some examples of common local searches:<\/p>\n<ul style=\"margin-left: 18px;\">\n<li>Grocery store near me<\/li>\n<li>Digital marketing agency Sydney<\/li>\n<li>Nail salon in Newcastle<\/li>\n<li>Local coffee shop<\/li>\n<\/ul>\n<h2>How is Local SEO Ranked<\/h2>\n<p>There are a few elements that a search engine will consider when determining how to rank local searches. These include:<\/p>\n<ul style=\"margin-left: 18px;\">\n<li>Online reviews<\/li>\n<li>Location of the user when making the search<\/li>\n<li>Social media<\/li>\n<li>Whether you have a Google My Business Listing<\/li>\n<\/ul>\n<h2>How to Judge the Success of Local SEO<\/h2>\n<p>Usually, SEO can be judged based on the number of impressions and organic traffic you are generating. While this is important for local SEO, it\u2019s also important to consider whether you are in the snack pack.<\/p>\n<p>The snack pack is the name given to the top three results. These results will display basic information, like the name and contact information for your business. It will also have a link to the map, so customers can easily navigate to your store. This will be positioned about the organic results. As you can imagine, being in this snack pack greatly increases the chances of a customer visiting your business.<\/p>\n<h2>Tips to Improve Local SEO <\/h2>\n<p>There are a few tips that your enterprise can use to improve your SEO results, these include:<\/p>\n<ul style=\"margin-left: 18px;\">\n<li><strong>Create a Google My Business profile.<\/strong> This is the tool that search engines use to verify that you are running a local business. Once you create this listing, it\u2019s time to link to your social media.<\/li>\n<li><strong>Make an \u201cAbout Us\u201d page.<\/strong> On the page, you should include the location of your business, contact information, and opening hours. If you are running a larger enterprise, you might have multiple stores. Make sure to include the details of each one.<\/li>\n<li><strong>Creating local content.<\/strong> You should try to become a domain authority in your local area. There are plenty of ways that you can do this. You might want to sponsor some local events or charities. This will build word of mouth within the community, and get plenty of inbound links to boost your SEO.<\/li>\n<li><strong>Keep contact information consistent.<\/strong> Your website, social media, and Google My Business profile should all have the same information. Make sure that this information is presented as text on your website. If it\u2019s part of an image, the search engines won\u2019t be able to crawl it. So, they will presume that it isn\u2019t present.<\/li>\n<\/ul>\n<h3>Conclusion<\/h3>\n<p>Many local searches are made with the intention of making a purchase. This is why becoming the top-ranked local search result is so important. You\u2019ll be able to connect directly with local customers, boosting your sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s estimated that 46 percent\u00a0of searches on Google are local for businesses. Many of these searches will be made with the intention of making a purchase. If your business isn\u2019t optimized for local search, that is a lot of potential customers that could be going to your competition. Here are some tips to help you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-1156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expert Guide to Local SEO For Small to Large Enterprises<\/title>\n<meta name=\"description\" content=\"Local SEO helps businesses to be more visible in local search results on Google. Here are some tips to help you get the most out of local SEO.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert Guide to Local SEO For Small to Large Enterprises\" \/>\n<meta property=\"og:description\" content=\"Local SEO helps businesses to be more visible in local search results on Google. 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