IGA Wahroonga Fresh

IGA Wahroonga Fresh and Marketing Station Add Some Spice to Strategic Marketing

IGA is a chain of independently owned supermarkets in Australia that focus on locally grown and sourced produce. The Independent Grocers of Australia Wahroonga Fresh market wanted to deploy a social media campaign that was ongoing in order to increase brand awareness and develop a professional presence.

Action Needed

IGA Wahroonga Fresh approached Marketing Station in order to get together to strategise a marketing plan that could achieve goals through social media, and Google My Business. They wanted to create a modern design for use through Facebook and Instagram that would ultimately increase local and visitor foot traffic through the Wahroonga area.

Results Achieved

During the marketing campaign and beyond, IGA Wahroonga Fresh has been able to increase their brand exposure and engagement through the changes that Marketing Station has helped them make. Together, we have successfully deployed the new look of the site with creative graphics and content marketing for the IGA Wahroonga Fresh brand.

As a result, data reach for local areas has been increased, and voice search engine optimisation has been increased for local search through Google My Business optimisation for supermarkets. IGA Wahroonga Fresh is now the number one result for local voice searches in the area..