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Advertising and Marketing Collateral

From blog posts to case studies, personnel biographies and more, advertising and marketing collateral are both integral parts of a business that you should be prepared for. Not only will it be able to give you and your clients more of an understanding of your business, but will also become a deciding factor on whether or not people enjoy the tone you are putting out.

At Marketing Station Sydney, we decided a long time ago that we want to feature as a one-stop all-in-one business for companies out there that need a little bit of help. Our team of people have many years of expertise in a number of fields including advertising and marketing, leaving no room for error, and presenting the opportunity to put our clients on the map.

If you happen to be in the e-commerce world then you should know how important it is to be on-trend, and it is critical for business owners to ensure that their business is compliant and attractive to users.

Defining the Terms

When we talk about advertising or marketing collateral, we’re talking about a bunch of different media types that are used to help improve the sale or service process for your company. In this day and age, it spans across many different things, but when it first came to light, it was mainly the mention of brochures.

People will have questions about your business and that’s okay, but it’s your job to ensure that people know what your company does, how it does it and why people should be looking at your for the next steps. We can help with that. We answer the following questions for your clients:

  • What makes this product or service unique?
  • What are the benefits of using this product or service?
  • Why should people use this particular product or service?

Focusing on the Collateral

We mentioned that in the current climate of the working world, people need to come to terms with the fact that everything can represent collateral in an online sense. Does your site have a blog where you discuss business and service, or perhaps similar products and services? Is it entertaining and does it add value?

We feel that everything that we add can have a certain amount of value. Blogs will increase a user’s time on site while having information about the company such as a background or a map will increase the company’s legitimacy and allow people to trust your word a little more. From signature to videos, to partners and vendors, reviews, testimonials, and landing pages, everything on your site that mentions your product or service needs to be exceptional, and that’s why we’re here to help!

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