Increase your conversion rate by giving
customers what they want.
When it comes to launching any kind of website, especially in the e-commerce market, conversion optimisation should be something that’s always in the back of your mind. Conversion rate optimisation (CRO) is the process of increasing the percentage of visitors to your website who perform an action. Not only does this apply to e-commerce, but almost any and all websites in many industries.
It’s not just adding an item to a basket and checking out, it’s everything from making contact, filling out forms, clicking through to another page and much more. It’s a process of understanding the customer journey, where they go, how they get there and the actions they take. It also highlights blockers and preventatives that stop people from completing their end goal.
Did you know that the pages that rank first on Google have a 34% click-through rate? HubSpot’s statistics are eye-opening. Not only does this help your customer out, but it also helps Google to better classify your site, so if you want to get to the front page of the world, then you need to work on your CRO.
Macro or Micro – We Do Both
In the world of CRO, there are macro-conversions and micro-conversion, each of these are both completely different but still related, but thankfully, we specialise in both of them. When a user or customers buys something from an e-commerce site or subscribes to a new service, these are macro-conversions. But when a customer signs up for a mailing list or just creates an account, these are micro conversions.
As you can probably guess, these are so important and very interlinked. The micro conversions lead to the macro conversions and we pride ourselves on ensuring that every site we build, and every client we work with, has a built-in CRO strategy to get their business moving in the right direction. Never forget that a happy customer is a repeat customer, and all of these positive things point to an increase in SEO.
Marketing Station Sydney help your site to be appealing to customers from the very beginning, giving you the time you need to then convert them from viewers to customers. Whether you’re running a service, selling product or just competing for a user’s attention, we can assist you in doing so quickly and easily.
Be the Difference
Don’t become one of those businesses that just pushes ahead without any CRO strategy. The CXL Institute states that 68% of small businesses don’t have a documented CRO strategy. Imagine not having a map or a GPS when you decide to plan a road trip across the country. We don’t want you to be the driver or the passenger in that car, and that’s why we want to help. When you succeed, we succeed too!