We talk about and discuss YouTube advertising, and get the show on the road.
If you had to guess what the most popular site on the internet was, your answer would probably be Google. How about the second most? That answer is YouTube. YouTube has been around for 15 years now and since it launched, it accounted for 60% of all the online video views.
Of course, the times have changed a little bit and as more competition surfaced, YouTube lost some of the market share, but it is still one of the biggest in the world when compared to all viewed content. YouTube gets 2 billion unique users each month. The perfect place for you, and any company to put up their advertising.
Marketing Station Sydney will help companies launch their YouTube video advertising campaigns and optimize them towards their audience. This includes developing scripts, storyboarding, and everything else. Having the right kind of advert through YouTube, aimed at the right demographic is a way that you can quickly make a positive outcome.
Bear in mind, there are a couple of aspects that exist solely in YouTube when compared to other advertising platforms. Such as the fact that the first 5 seconds are forced on users while the rest of the ad can be skipped. This means you need something that pops, something that’s fun and something that represents your brand, all within the first few seconds. It’s not a novice’s game.
This is where Marketing Station makes the difference. We put together a campaign that works for you, optimising everything for your market and audience, ensuring that your ROI is exactly what you want to get out of it.
Are Influencers Right?
Some people will argue that influencers are often the way to go, but the trouble is that you may not get exactly what you’re looking for in this scenario. Companies and business need to understand the difference between what ads they are paying for.
As a guide, most companies tend to steer clear of influencers just like they do with non-skippable ads. Of the three types of YouTube advertising solutions out there, this is by far one of the least popular. Instead, allow Marketing Station to assess your needs, find out what your market is and help you along your way to success.