SEO is not a myth. You will increase your leads and sales if you offer a viable product or service
There are over 2 billion people online. 93% of online activities start on a search engine.There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily. Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services. SEO traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions. People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing. SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in Google algorithm.
PLANNING TO REPORTING
Researching your industry, knowing your business and finding out all there is to know about your competitors
Content plays a huge part of SEO, and Marketing Station’s content planning starts in your very first month.
Marketing Station report to you weekly, we are working with you to keep you updated and involved in your very own business growth
- Competitor watch
- Content and deployment
THE IMPORTANCE OF VOICE SEARCH SEO
Technology has certainly evolved and we are now in an era where Voice Search is becoming more and more popular. Voice search is a question you ask a voice assistant. You may already own a Google Home device or Alexis, so you will know how convenient it is to ask a question as opposed to scrolling through search results on a phone, laptop or desktop. Voice search makes finding what you need even faster. Businesses are now ensuring they are a top voice search when a user is asking the right questions relevant to their industry.
- Optimise for Rich Answers
- Re-Imagine and Restructure Your Content
- Use Conversational Language for Content
- Target Long-Tail Keyword Phrases
- Improve Loading Time of Your Website
- Leverage Google My Business Listings