What Is Content Consolidation & How Can It Improve SEO Performance?

SEO is one of the best ways to grow your organic traffic and boost your sales. Though there are many ways of increasing search ranking, one of the most effective is content consolidation. Let’s take a closer look at this technique and how you can use it to drive people to your website.

What Is Content Consolidation?

This process involves blending several smaller blog posts into a single article. The aim of this is to create a stronger piece of content for the reader. Furthermore, this is a chance to review and update any older content.

What Are The Benefits Of Content Consolidation?

There are a few reasons why content consolidation can aid SEO. First, it will create a more definitive resource, which search engines prefer. Furthermore, a more conclusive resource will allow you to rank for a wider array of keywords. This type of content tends to perform well on social media, allowing you generate a lot of backlinks.

Secondly, a consolidated article will provide an immense amount of value to the reader. This will allow you to increase the amount of time that people are spending on your website. Larger resources can help build authority, as it shows that you have a clear understanding of your niche.

Third, this type of article is easy to produce. All the research has already been done. Plus, this is a great way of breathing new life into older pieces of content.

Tips For Content Consolidation

The good news is that the process of consolidating your content isn’t difficult and will be easier if you can take the help of content service provider. The first thing to do is look at the keywords you are ranking for. Then, examine which ones aren’t performing the way you want them to. Look at the number of impressions they are getting on search engines, compared to the number of people clicking on the link.

You might also want to investigate further, searching for the keywords in Google. Sometimes, you might find that you are trying to compete against in-depth guides. In this case, a shorter post will struggle to rank highly, and a more comprehensive resource will be required.

The next thing to do is take a closer look at the list of underperforming keywords. You will often find that there are a few that are competing against each other. These are good targets for consolidation.

Once you know what blog articles you want to combine, it’s time to start writing. First, read through each of the individual posts. You will likely find a substantial amount of overlap. These are the points that you can organize the new post around.

Over time, you will need to adjust the new expanded post to keep it relevant. This might mean including new information. Or you can add new sections. You might also have to change the content to better reflect changes in searcher intent. As long as you do this, your content should drive traffic to your site for many years to come.

Read Also- 10 Hacks For Content Marketing

Conclusion

SEO can allow you to generate strong organic traffic. But, to capitalize, you need to have the right kind of content. Because of this, it’s recommended to consider using content consolidation to build authoritative resources that people will want to click on.