The Top 10 SEO Trends To Drive More Traffic In 2021
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SEO or search engine optimization can be a gold mine for a lot of business owners out there. It is a FREE traffic source coming to your website and let’s be honest, who doesn’t enjoy free offers? It is the customers you generate when people search on Google. To generate efficient traffic, you need to rank on the first page of SERP.
Here are 10 effective SEO trends every business owner needs to look out for in 2021.
Stay On Top Of The New Core Web Vitals
As of May 2021, Google will release a new metric that will change the way businesses are ranked on the search results page. Site speed will be used as a ranking factor in Google.
Optimizing new web metrics will allow business owners to reap the reward of an improved user experience for any of their visitors. For you as a business owner, optimizing for user experience will level the playing field amongst the bigger businesses.
Get Your Video Marketing Game Up
It is about time you implement some videos into your business as this will improve your SEO ranking score. Not a lot of businesses use videos for their marketing, making it a very impactful source to put in place. Why is this so impactful? Youtube is ranked number 2 in search engines used, with over 1 billion users. Start with your video channel name and descriptions. You can create custom thumbnails to set your business apart from the rest.
Automation Is The Future
This refers to the use of AI software to give you that added advantage for SEO. Try different software online for keyword research, content writing, video marketing, and anything else you can get your hands on. As technology continues to evolve, there will be more reliable software most of the market will use. Start as soon as you can to make the most possible money right now.
Local Search For Local Profits
Have you ever searched something on Google only for them to give you sites that are only in your country? Well, this is why optimizing for local search is a must.
In recent times, Google started to show more local news in search. They are showing more zero-click searches as well, which are drop-downs you see when you typing in a word. This is why you need to integrate with locally-based information.
Use Original Content
Original content is always prioritized. With Google, there are a lot of sites outright copying one another. If you are making your content original and unique, you already stand a higher chance for your website to be ranked higher than those who were copying someone else. Use this to your advantage.
Influencer SEO Is Your Friend
Content creation is the key to advancing your SEO rankings. An influencer’s job is to make content that is shareable across all platforms. By having a bunch of high-quality influencers, you improve your standing with SEO results.
Voice Search Is Key
This is one of the more up-and-coming trends you should start implementing today. By 2022 55% of all adults will have access to voice speakers. People will use this specific search method for years to come. There are major differences between text search and voice search so you need to do some more research on what is more effective.
Make Your Design For Mobile A Priority
Most searches and purchases are done through a mobile phone. When you setting your site up, be sure that it is optimized for mobile-first.
Focus On Writing Longer Content
Long-form information is proven to be more effective than short form. This is because it provides more backlinks, which is effective for SEO optimization. Backlinks are links you provide on your site to other businesses as well.
What is Good For User Experience Is Good For SEO
Google wants to provide the best experience to its customers. Some themes are excellent to stay ahead of the game instead of the normal free themes. They provide faster user interfaces, which will become essential after May 2021.
These SEO trends will continue to play a factor in making your site stand out. Keep true to them and you will be ahead of the game.