Top 10 Techniques for Improving your Website Design in 2021

Nowadays almost everything is done online, which is why it’s so important to optimise your website’s design. If you don’t know where to start, perhaps it’s time to get in contact with one of the many web design companies in Sydney. Marketing Station Sydney is a web designer who places the needs of their clients first, and will help you with each of these ten tips for improving your website’s design.

1. Establish your website’s purpose

No matter the purpose you must establish exactly what you want your website to achieve, and every aspect of its design should reinforce its purpose. Marketing Station will put your needs first, listening carefully to your aims and using them to optimise your website design.

2. Make this clear to the customer

Furthermore, your website’s purpose should be immediately apparent to visitors. Marketing Station understands the importance of this; they estimate that visitors to your website will only absorb around 30% of the information they read, and so will structure it in a way that clearly emphasises what you wish to achieve.

3. Provide a Call to Action (CTA)

Without a CTA (such as a contact form for visitors to fill out), there is no reason for people to stay on your website. By understanding your aims, Marketing Station will be able to generate an appropriate CTA for your website.

4. Keep it simple

We have established that first impressions are important; these can be tainted if your website is cluttered and/or full of text. Keep any writing short and sweet, and avoid using too much difficult terminology. Marketing Station are experts in doing this while still conveying all of your website’s necessary information.

5. Link any social media

As forward-thinking Sydney web designers, Marketing Station can also help with your social media campaigns. By running your campaign and providing you with the results, as well as tips for your next one, they will take the stress out of the process while still growing your brand.

6. Add a personal touch

Visitors to your website will want to see the face behind the brand, which is why it’s worth considering a “Meet the Team” section on your website, complete with photos. Marketing Station will strive to meet and exceed your expectations, and this includes giving your website a personalised flair.

7. Mobile-friendly is a must

With around 55% of web browsing being done on mobile in 2021, it is vital that your website is mobile-accessible. Marketing Station will ensure that your website will fit optimally on the screen of any mobile or tablet.

8. High-quality everything

Low-quality images and graphics will make your website appear outdated and abandoned. Thankfully, Marketing Station will take care of this for you, so that all you have to worry about is fulfilling your own creative vision for your website.

9. Don’t underestimate the importance of your website’s load time

If your website doesn’t load within three seconds, your traffic will dramatically decrease. Fast load time is therefore vital to ensure the success of your website in 2021.

Utilise personalised advertising

Marketing Station stands out from other website companies because they use Google analytics to establish who most frequently visits your website, including age, gender and location. This information can then be utilised to target the advertising on your website. As people are statistically more likely to purchase products via personalised advertising, this tip is a no-brainer in 2021.

If you need help optimising your website’s design, get in touch with Marketing Station Sydney today.