Websites Are Not Just About How They Look, They Need So Much More
Jun 17, 2021

Websites Are Not Just About How They Look, They Need So Much More

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Trying to navigate a poorly designed website can be a nightmare, so it’s important to remember some fundamentals when designing your own site. Marketing Station is one of the best web design agencies in Sydney, and working with them will help you to create a brilliant website which extends beyond aesthetics.

This article outlines some of the essential aspects of good web design, and how Marketing Station can put them into practice.

Accessibility

This is a general term that refers to lots of different aspects of web design. An accessible website should:

  • Be easy to navigate
  • Be mobile-friendly
  • Be usable with both a mouse and keyboard

According to Marketing Station, 75% of a website’s credibility comes from its design. The company understands that if your website is not accessible, visitors will be much more likely to click off without engaging.

Marketing Station have extensive experience in optimising your website to be as accessible as possible. The vast majority of web browsing is done on mobile or tablet now, and so it is considered a priority by Marketing Station to create a mobile-friendly version of your website.

It will be a relief to leave your website’s design in the hands of a company that prioritises accessibility and ease of navigation, as this will greatly increase the chances of visitors engaging with your business.

Simplicity

A simple website is easy on the eyes, but the benefits extend beyond mere aesthetics.

Marketing Station states that only around 30% of the words on a webpage are read and absorbed by the reader; therefore, it is important to keep your website design simple to convey information in an easy-to-digest manner.

By trusting Marketing Station with your website design, the only thing you have to worry about is what you want the site to convey. The company will then take care of laying out your website to highlight the most important aims, making them instantly apparent to visitors.

Professionalism

This is especially important if your website represents a business or product, but it’s always vital that information is presented professionally. If the text on your website is filled with spelling and grammar mistakes, visitors will have little faith in your business.

If you design your website yourself, you will have to edit and proof-read all text. This can be a very lengthy project which will negatively impact the rest of your design process.

Contrastingly, Marketing Station will take care of this aspect entirely. They will ensure that your website is polished and professional, making visitors to your website trust your product a lot more.

Have a Call To Action (CTA)

Your website needs not only aims, but a purpose. Here are a few examples of an effective call to action:

  • To buy a product
  • To contact the business and share your views
  • To visit the business’ social media pages

Effectively, a CTA gives visitors a reason to engage with your business further and helps them understand why your website exists.

In the initial discussions with Marketing Station, they will help you to establish what your specific CTA is. Subsequently, your website design will optimised to emphasise it.

If this is to link to social media pages, you may wish to consider embarking on a digital marketing campaign with Marketing Station, who have experience in many platforms and can grow your business even further.

There are so many Sydney website companies that it can be overwhelming to choose who you’ll work with. This article has outlined how Marketing Station will maximise your aims and creative vision through your website design, prioritising your needs throughout the process.